Paytm is the technology platform of digital payments which has announced the launch of its own mini android app store to support the Indian developers and startups.
Paytm is not charging for listing and distribution of mini-apps within its app to developers.
The Paytm is hosting links to Progressive Web Apps (PWAs) which are light apps that can be used within the website where there is no installation required. It was very useful for the user who runs low on data and phone memory.
The Mini app store provides analytics, payment collections, and various marketing tools to developers for developing apps.
The Mini app store runs in beta with select users and it created the 12 million visits in the month of September.
The Paytm aims to keep the digital consumer spends within India(Atma Nirbhar Bharat mission) it said that it levies a 2 percent charge for other instruments like credit cards.
In Mini app stores there are now more than 300 app-based service providers such as Decathlon, Ola, Park+, Rapido, Netmeds, 1MG, Domino’s Pizza, FreshMenu, NoBroker have already joined the program.
On the other side, Google has announced that it is setting a timeline of 31st March 2022 for all apps that are currently using an alternative payment system. It requires a 30-percent commission for developers and Google noted that more than 97 percent of developers with apps on google play already comply with the policy.
Paytm was also among one the key Indian apps that were removed from google play recently.
Later google clarified that Paytm was removed for violating its content rules and not for offering cashback and vouchers, as Paytm claimed.
It seems that Paytm was trying to become a competitor to Google Play.
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